Personal Branding Tips for Sales Professionals [Online & Offline]

Personal branding for sales professionals: Will’s best tips

Creating a personal brand requires a lot of experimentation. Consider Will’s hard-earned advice to guide you on your own journey.

1. Use your personal style when selling to clients

Even if you struggle to make the time to post on social media, your personal brand still matters.

“I read a lot of sales books, and almost every single book starts with this is the best way to sell. But once you’ve been doing this for a while you realize that the best way to sell is the best way for you. If we all did sales the exact same thing, it would be boring for us, and all of the clients would be annoyed as well. If you do it your way, you’re going to have a lot of fun, and you’re probably going to get better results as well.” - Will Aitken

2. Don’t be perfect

A big part of your personal brand is simply your personality. You need to let it shine through. Are you a goofball? A space-cadet? A bundle of nervous energy?

“When clients get on calls, they love it when you’re not perfect all the time. It makes them feel like they’re okay as well. I don’t trust anyone that comes across as too smart and too perfect. I think what’s going on here? What’s hidden?” - Will Aitken

3. Niche down on something you know

It’s smart to create content on subjects you know well. That might be sales, hybrid remote work, productivity, or work-life balance. Pick one to three content categories and stick with them, so your brand doesn’t become too chaotic.

4. Discover your best content format

“I’m a horrible writer. I struggle to create sales emails even today. But I find it quite easy to show up on video. It’s kind of like a performance in a way. I was able to just jump straight into that.” - Will Aitken

5. Add your unique style to informational content

Your unique delivery style is what really solidifies your brand and helps followers remember you.

“I’ve been in sales for a long time. I know the pains and struggles that we’re all facing day in and day out. So for me, it was about thinking about what would relate to someone like me and then making light of the situation so we can all laugh at ourselves.” - Will Aitken

6. Become a content connoisseur

Your personal brand isn’t just about your style. You also need a unique perspective. For example, Will believes that sellers should lead with their personalities.

7. Adapt trends for your niche

“I stay in the creative mindset all the time. Everything I see, I’m thinking how can I make that a sales thing.” - Will Aitken

8. Do a mix of planned content and ad hoc content

What about actually getting the content done? Should you batch it? The answer lies in the platform. While creating content adhoc can be more time-consuming, it’s easier to ride the wave of new trends.

No matter how you use your personal brand, whether that’s on calls, at conferences, on social media, or all three, the concept certainly deserves your attention. It’s what sets you apart from everybody else.